Jessica Simpson Flaunts 100-Pound Weight Loss To Show Her Business Success

Jessica Simpson has been serving up looks. The 40-year-old singer and actress today updated her Instagram with both a reminder of her whittled-down frame and her status as a mega-entrepreneur. Jessica, who shed 100 pounds in just six months after welcoming third baby Birdie Mae in 2019, had her sensational figure on show for her Thursday photo – but the post was out to talk business.

Jessica may have fronted media outlets in 2020 for her “Open Book” memoir, but the star is still running an empire. Her Jessica Simpson Style clothing line turned a reported $1 billion in 2015 sales, with the label now extending to homeware – 8-year-old daughter Maxwell even designs the bed linens.

The shot today showed Jessica gearing up for an appearance. The mom of three was looking sensational, seen posing on a circular green chair and in a skintight white bodysuit, also rocking a wide-brimmed dark hat, plus an eye-catching, check, and buckle-adorned pair of boots from her clothing line. The “Dukes of Hazzard” star also shared a caption.

Tune in to @HSN tonight while my business boss/mom, @TinaSimpsonOfficial, and I go live from our @JessicaSimpsonStyle LA Showroom at 7-9pm EST/ 4-6pm PST . We will be sharing some of our favorite new Fall styles including the first pair of flat boots that I have fallen in love with since high school 😜

Jessica’s fans, who have this year already watched her squeeze into a 14-year-old pair of True Religion jeans as she celebrated the end of her 30s, have been sending her thumbs-up.

“Yes, to those boots!” one wrote. “Always has been, always will be, my favorite girl!” another said.

Headlines have been non-stop when it comes to the weight-loss for Jessica. The stunner herself announced the drop on Instagram in 2019, later admitting that she’d tipped the scales at 240 pounds during her heaviest. More recently, Jessica told Hollywood Life that the figure was, in reality, closer to 300 pounds. The strict diet Jessica followed to shift the weight, also accompanied by up to 10,000 steps a day, has just been revisited by the singer.

“My weight was in the high two hundreds – that’s a lot of weight – and I was just uncomfortable, but I worked hard and I am a determined person, so if I set my mind to it, I do it. I couldn’t handle being so big and my ankles were swollen. So I’m just happy to feel comfortable again. I was literally uncomfortable for so long that now it’s just nice to relax.”

Jessica, who ate tons of eggs and egg-whites during her weight-loss journey, has admitted that she can barely look at them anymore. She only eats eggs in cakes. Jessica, raising three kids with husband Eric Johnson and recently having shouted out her hubby’s 41st birthday, also spoke of her current mindset.

 I personally don’t stay away from foods if I want something, I’ll have some of it, but I’m good at putting it down. I mean, listen, I have kids, so if I want, I eat like a kid. I like corn dogs and mac and cheese – you don’t limit yourself,” she told Hollywood Life.